Tired of the same old outrageously boring tee shirts breeding like rabbits in the city, in the summer of 2005 Patrick Brower and Blake Haney decided to be the change they wished to see in New Orleans. And then Katrina changed everything. What was at first just a few tee shirt designs that native New Orleanians could sport with pride and laughs became a symbol of New Orleans’ struggle to rebuild without losing our unique soul. Since Dirty Coast’s launch shortly after Katrina, the company has grown from selling their shirts in just a few local shops to operating their own retail website and bustling Magazine Street store, stocking upwards of 8,000 shirts in over forty-five designs, as well as stickers, posters, bags, undies and more. ANTIGRAVITY spoke with Haney and Brower about what it takes to make it as a new company, how to keep customers coming back and the importance of Acadiana Self Reliance. (more…)



